Marbella: Spain’s Capital of Glamour and Luxury Real Estate
Marbella, known as Spain’s capital of glamour and exclusivity, is home to the country’s most expensive properties. The city is a hub for numerous estate agents specializing in luxury properties, driven by the high demand in this market.
Homerun Brokers: A Leading Agency on the Costa del Sol
In recent years, Homerun Brokers, an agency on the Costa del Sol, has significantly outpaced its competitors. The agency even earned its own Netflix series. We had the privilege of interviewing its CEO and founder, Eric Ebbing.
Eric Ebbing: A Swedish Entrepreneur in Spain
Born in Sweden, Eric began his career in Spain eight years ago with a villa development in Marbella. His real estate agency has since become one of the most prestigious on the Costa del Sol. The agency’s reach extends beyond Marbella, offering homes valued at up to €24 million in other exclusive locations like Mallorca.
Why Marbella?
Eric moved to Marbella eight years ago. He chose Marbella over Palma due to its better winter weather and the fact that he already knew several people who lived there. Over the years, Marbella has improved significantly, attracting more young professionals and becoming a more dynamic place to live.
Homerun Brokers’ Niche in the Costa del Sol Market
Homerun Brokers has carved out its niche in the highly competitive Costa del Sol market, saturated with luxury real estate agencies. Eric attributes this success to his strong network of contacts, experience in branding, and a focus on the premium sector.
Spain’s Strengths and Weaknesses
According to Eric, Spain is the best country in Europe to live in due to its amazing nature, culture, welcoming people, and exceptional climate. However, he also acknowledges that things can be less dynamic and it takes longer to get things done in Spain.
The Luxury Real Estate Sector
Eric believes that the opportunities in the luxury sector are unparalleled. The market is vibrant and there is a strong demand for high-end properties with unique features, making this sector exciting and rewarding.
The Secret Behind Homerun Brokers’ Success
The success of Homerun Brokers stems from several key factors. These include assembling an exceptional team, effective branding and communication, and the courage to take risks.
What it Takes to Become a Successful Estate Agent
To become a successful estate agent, one must love what they do so much that their job becomes both their hobby and their passion. This career isn’t just a profession; it’s a lifestyle.
The Future of the Costa del Sol Real Estate Sector
Eric is confident in the future of real estate in the Costa del Sol. With global companies relocating to Málaga, Europe’s best climate, and a wealth of activities within a few hours’ drive, the appeal is undeniable.
Marbella’s International Clientele
Marbella is very international. This year, Homerun Brokers has sold to clients from 23 different countries. This cultural diversity makes the work exciting and enriching.
Homerun Brokers’ Hallmark
Homerun Brokers’ hallmark is delivering high-quality, personalised services tailored to the needs of the most discerning clients. They specialise in premium properties and offer a sophisticated approach that sets them apart.
Marbella: The Epicentre of Glamour and Luxury
Eric believes that Marbella and the Costa del Sol will continue to be the epicentre of glamour and luxury in the coming years. The city offers everything selective clients seek: high-quality homes, exceptional dining, and a cosmopolitan lifestyle.
What Clients are Looking for in a Property
Most of Homerun Brokers’ clients seek modern, premium villas in prime locations, typically with five bedrooms and features like a cinema, gym, and wine cellar.
Highlighting a Special Project
One project Eric is particularly excited about is not in real estate – it’s a restaurant. He’s opening Astoria, a renowned French brasserie that originated in Stockholm, in collaboration with the world-famous chef Björn Frantzén.
Homerun Brokers’ Netflix Series
The Netflix series featuring Homerun Brokers came about unexpectedly. The series has given the agency a potential reach of 600 million people in 190 countries and brought them new clients and global exposure.
Real Estate Transactions on the Costa del Sol
According to data from the Leading Property Agents (LPA) Association, in 2023 approximately 15% of real estate transactions in Marbella corresponded to properties valued at more than €1 million. This consolidates Marbella as an epicentre of the premium real estate market on the Costa del Sol.
