Kretz Family Shakes Up Spanish Luxury Real Estate Market
The Kretz family, renowned for their Netflix reality show ‘L’Agence’, has made a grand entrance into Spain’s luxury real estate market. Louis Kretz, the son of the founders, has moved to Barcelona with his wife, Adriana, to set up the company’s first Spanish branch. They operate their real estate empire from their luxurious apartment on the Rambla de Cataluña, without a physical office. They balance their business with the development of their reality show, often compared to the Kardashians.
Instagram: A Key Player in Kretz’s Digital Proptech Firm
The Kretz family’s venture is not your typical real estate company. It is a fully digital proptech firm where Instagram plays a pivotal role. Louis, who also serves as the company’s face on social media, claims that one in ten sales is closed on Instagram. He is responsible for capturing properties and conducting photo shoots for their popular Reels. The Kretz family’s Instagram account serves as a showcase, but their Netflix series has given them significant exposure.
Compact Team, Quality Focus: The Kretz Family Real Estate Strategy
The Kretz Family Real Estate team in Spain is small but strategically positioned, with ten agents in Barcelona, Madrid, Marbella, and Málaga. Despite not having the client base of giants like Engel & Völkers or local competitors such as Lucas Fox, they are experiencing rapid growth due to their personalized approach. In France, their average sale price is €2 million, while in Spain, they are still exploring the market. However, they are very pleased with their first 15 sales.
The Kretz Family: A Real Estate Agency and a United Family
The Netflix series, now in its fourth season and soon to be renewed for a fifth, highlights the family dynamics within the business. Louis works closely with his two brothers. Despite their competitive nature on screen, Louis insists that working with family is not difficult for him. He fondly recalls his first sale with Kretz: a 100 m² flat near his agency, for €1.3 million. Since then, the business has prioritized quality over quantity.
Reality Show vs Real Life: The Kretz Family’s Real Estate Journey
While the reality show portrays the Kretz family’s life as a real estate fairy tale, Louis acknowledges that things are not as simple as they appear. However, the visibility the show has provided has given them a significant advantage. Spain has quickly emerged as the second most profitable country for Kretz, after France. Louis has been pleasantly surprised by the ease of doing business in Spain compared to France.
The Kretz Family’s Future in Spain
It’s not all work and no play for the Kretz family in Spain. Louis and Adriana are thrilled with their new life in Barcelona and have no intention of leaving. For the moment, they have no plans to open additional offices in Spain. Their digital model enables them to work from anywhere in the world with just an iPhone and a MacBook. Louis concludes by stating that the Kretz family is poised to conquer the Spanish market in their own unique style.
