Performance Review of Luxury Property Market in Costa del Sol’s Golden Triangle
Pure Living Properties, a renowned real estate agency, has recently conducted an analysis of the luxury property market in the most exclusive areas of Costa del Sol, known as the “Golden Triangle” (Marbella, Estepona, and Benahavís). The agency’s report reveals that the prime housing market in this region generated a whopping €3.2 billion in 2024, marking a significant 20% increase compared to the previous year.
Investment Trends in the Golden Triangle
Marbella emerged as the top investment destination, with a total investment of €1.6 billion, followed by Estepona at €800 million and Benahavís at €500 million. The Finca Cortesín area, often considered an extension of the Golden Triangle, witnessed €300 million mobilised in the luxury real estate market in the same year.
International Investors Drive Growth
The growth in the luxury real estate sector is largely attributed to the influx of new international investors. According to Pure Living Properties, 90% of transactions in the luxury real estate sector on the Costa del Sol were conducted by foreign buyers, with a significant presence of investors from the United States and the Middle East.
Golden Triangle: An International Destination
The luxury real estate market is experiencing its best period in decades. Marbella, Estepona, and Benahavís have established themselves as international destinations, attracting buyers and investors from over 90 nationalities. Javier Nieto, CEO of Pure Living Properties, describes 2024 as a “historic year for the sector.”
Record Prices in 2024
The agency reported record prices across the three most sought-after areas of the Costa del Sol. In Marbella, the average price per square metre reached €4,961, while in Benahavís and Estepona, it stood at €4,633/m² and €3,582/m², respectively. Pure Living Properties also revealed that they have sold properties exceeding €30,000/m² in two of the most exclusive areas on the Málaga coast: Puente Romano and Sierra Blanca.
Emerging Areas and Sales Trends
Sales in Puente Romano have risen by 20%, attributed to the stabilisation of high prices. The agency also highlighted emerging areas in the western part of the province, such as Casares, where prime properties can reach prices of approximately €10,000/m².
Buyer Profile in the Luxury Property Market
The report provides a breakdown of buyer profiles in the Costa del Sol’s luxury property market. Young tech investors lead the segment, making up 30% of buyers, followed by digital nomads, who account for 25% of the total. Elite athletes rank third, representing 20% of buyers, followed by sustainability-focused investors at 15%. Families with high purchasing power round out the list, accounting for 10% of the market.
Forecasts for 2025
Pure Living Properties is optimistic about a “promising” 2025, projecting a 5% to 8% increase in prices in the most established areas. The agency also expects the luxury sector to expand further to the west of the province, with a focus on projects near the beachfront. The future of the luxury market on the Costa del Sol is bright, with forecasts for 2025 suggesting that Marbella will remain a global benchmark, blending innovation, sustainability, and exclusivity to meet the demands of an increasingly discerning market.
